Thursday, 23 August 2012

Odanglesex Revisited: Branding the Directorate (1)

Continuing the reposted Odanglesex adventures - this time on Branding the Directorate. Those outside the jargon of large commercial organisations - and large state organisations aping them - might think branding was what happened to steers, but do not fear. Health and Safety rules would prevent this being done to Kenneth Spotlessnob's Directorate and it is even possible the unions might learn of it and object.

From: Kenneth Spotlessnob, Director of Transformational Excellence and Strategic Vision

To: All Transformational Excellence and Strategic Vision

I was delighted that so many colleagues from Transformational Excellence and Strategic Vision took part in the recent competition to suggest values for the Council that could be summarised in seven words for our branding. It was really exciting to be on the panel with Ed and Councillor Wayneflete and see so many excellent ideas! Unfortunately the winning entry was not from TESV, but I'm sure you'll agree that the suggestion by Bill Sidebottom, Acting Assistant Director of Transportation and Settlement, was brilliant and captured the values of this vibrant and exciting organisation. So I'm sure you were thrillled when it came up on your screens when you turned on your computers: Passionate, Innovative, Strategic, Sensitive, Organised, Factually Founded!

Nothing could better express the Transformation Agenda.

Now our next exciting step change transformation journey is to choose a similar message for our directorate! Suggestions to Kelly Pattrick in my office please, by the end of the month. Let's do better than the other lots and get our essential message, direction and culture into just four words. If teams want to hold brainstorming sessions to come up with ideas, just contact Neil Balderson to gain approval for booking accomodation.

Looking forward to all the wonderful ideas!




Hello campers! As you all know, Kenneth is out in North Korea putting the exciting final touches to the Lord Pond Leadership Values and Benefits Awards Scheme. When he comes back, of course, he'll be full of ideas from his learning experiences, but in the meantime, he's asked me to put a little extra fizz into our Directorate branding brainstorming. We've actually had only three suggestions for the four words and one of those had only two words in it. I'm absolutely sure everyone at this exciting, transformational time is bubbling over with ideas about our excellence journey, so JUST STICK THEM IN AN E-MAIL AND SEND THEM TO KELLY OR ME!! Come on, don't be shy!!



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